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by Tracy Will
Fri, Mar 27th 2009 05:45 am

As Sustainability Coordinator at CIR, I have been invited to participate in a panel discussion on green marketing.  The event, which will be held at the Millennium Hotel on April 27th, is being hosted by the Buffalo Niagara Sales & Marketing Executives (BNSME) as a part of their monthly dinner meeting series.

The purpose of the panel is to discuss how being a sustainable company and properly communicating your message can help your bottom line in addition to helping your customers and the environment.  The panel will be moderated by Don Postles from WIVB TV Channel 4, and will have local industry representatives from energy, environmental services and media, in addition to myself as a representative from the construction industry.  Other panel members include Julie Coppola Cox, Assistant General Manager, Corporate Communications at National Fuel; Courtney Southern Zahm, Ecology & Environment; and Newell Nussbaumer, Buffalo Rising.

One of the questions being posed to the panel is to describe our green marketing strategy.  Those of you reading this already have a good idea of how we're getting the word out through this newsletter and our website.  The underlying theme of our strategy is knowledge and communication.  As a company, we are committed to attaining the necessary industry knowledge and sharing that knowledge with our customers so that we can help them make better, more informed and environmentally responsible decisions that will undoubtedly bring financial benefits to them over the long-term.

This leads to another one of the panel questions asking for green marketing tips or lessons learned.  One of the most important parts of any green marketing strategy is to actually be a green company.  You must lead by example and continually make changes to be a more sustainable company.  Anyone can talk the talk; to quote the American Institute of Architects' (AIA) campaign, to be successful, you must also "Walk the Walk."  In this blog I've been chronicling some of the incremental changes that CIR has been making to be a more sustainable company, from office recycling and more paperless operations to our latest development of implementing a company-wide job site recycling program.  It doesn't happen overnight, and as technologies develop and change, the process will be endless.  The important part is to continually make incremental and consistent changes that move towards a more sustainable future.

As a person and a student of architecture and planning, I am committed to and very passionate about creating a more sustainable built environment.  I am very fortunate to be able to put that passion and the knowledge that I am gaining through my studies to practical use by assisting CIR in their efforts to be a more sustainable company and get the word out to their customers and fellow industry professionals.  Having said that, it is truly an honor to be asked to sit on this panel and represent CIR and the construction community.  I am sure it will be an enriching and rewarding experience.

For anyone interested in attending the event, the information is as follows:

Millennium Hotel
2040 Walden Avenue
Cheektowaga, NY 14225

5:15 pm Cocktails/ Networking
6:15 pm Dinner

Presentation to follow

Free for Members
$35 Non-Members
$15 Students

To register visit or contact or 716-662-2279

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Ed wrote: At Saint-Gobain Structural Ceramics, we built three clearly marked boxes out of 1/2" plywood with handles that are marked for battery recycling.


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