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CIR LAUNCHES "BLUE COLLAR. GREEN COMPANY." WEBSITE

by onlinethymes

SITE AND IDENTITY DESIGNED BY online thymes, llc.

Wed, Nov 19th 2008 09:00 am

For Immediate Release:

Contact: Todd Salansky, 716.481.0906, ts@othymes.com

Wednesday, November 19, 2008 (Buffalo, NY):  CIR Electrical Construction Corp has launched a redesigned website at www.cirelectric.com. The new site, which is branded with their "Blue Collar. Green Company." identity was designed to engage CIR's customers and employees with company updates and their environmental strategy.  CIR is proud to have first generation owners who worked their way up in the electrical construction industry to get where they are today and highly skilled electricians hired through our local unions.  With the growing concern for our environment, CIR is committed to taking a leadership role on environmental sustainability in the Western New York community.  By expanding our knowledge of energy efficient technologies and practices, we can help our customers decrease their environmental impact while saving on energy costs.  The combination of our ownership and employees and our commitment to the environment is what makes CIR a Blue Collar. Green Company.

Some features of the new site include:

  • Going Green With Tracy.  A blog by CIR Sustainability Coordinator, Tracy Will.  In this blog, Tracy investigates and explains everything from recycling to energy utilization and its impact on our eco system.  She is currently pursuing a Dual Master of Architecture and Master of Urban Planning Degree from the University at Buffalo, School of Architecture and Planning. Tracy worked as a research assistant from May through December of 2007, investigating issues of sustainability in architecture, with energy issues at the top of the list. She plans to specialize in sustainable design of the built environment and will complete the Sustainable Urban and Natural Environments Graduate Research Group at UB. Tracy is utilizing her knowledge to help CIR become a more sustainable electrical contractor while gaining perspective on the practical application of sustainable building practices in the construction industry.
  • CIR Update. This is an area that CIR utilizes to get the word out about happenings internally and existing updates that may be of interest.
  • Green Tips. In their "Blue Collar. Green Newsletter." CIR interacts with their readers and requests suggestions for green tips.  Many of these tips are posted online and shared.
  • Case Studies. An outline of many projects are posted online with photos of each.
  • Environmental Update. In this section, CIR overviews the importance of the environment and its relationship to the construction industry. Commercial buildings account for 18 percent or nearly one-fifth of US energy consumption, according to the Department of Energy 2007 Buildings Energy Data Book. If energy consumption for every commercial building in the US was reduced by 50 percent, that would equal an overall reduction of 9 percent in US energy consumption and its associated environmental pollution, and would meet the Architecture 2030 Challenge to reduce fossil fuel generated energy consumption by 50 percent in all new and renovated buildings for that building type.

The site and "Blue Collar. Green Company." identity was created by Buffalo based outsourced marketing firm, online thymes, llc. As part of the strategy, the site is integrated with online thymes' branded email marketing software, BuffaloEMAIL.

About CIR Electrical Construction Corp. We Are A "Blue Collar. Green Company."

CIR Electrical Construction Corporation was established in 1976 in Buffalo, New York.  We are one of the fastest growing electrical contractors in Western New York, and are listed as fifth in New York State for bidding public work.  We are a privately held, independent electrical contractor signatory to the International Brotherhood of Electrical Workers and proudly affiliated with the National Electrical Contractors Association. CIR has achieved growth by forging lasting relationships with our customers through reliable performance and a reputation for quality workmanship.

CIR is proud to have first generation owners who worked their way up in the electrical construction industry to get where they are today and highly skilled electricians hired through our local unions.  With the growing concern for our environment, CIR is committed to taking a leadership role on environmental sustainability in the Western New York community.  By expanding our knowledge of energy efficient technologies and practices, we can help our customers decrease their environmental impact while saving on energy costs.  The combination of our ownership and employees and our commitment to the environment is what makes CIR a Blue Collar. Green Company.

CIR Electrical Construction Corporation  |  400 Ingham Avenue  |  Buffalo, NY 14218  |  Phone: 716-362-5000  |  Fax: 716-362-5010

About online thymes, llc.

online thymes allows small to medium sized businesses outsourced marketing functions. our firm offers innovative expertise in all aspects of marketing ranging from traditional methods such as public relations, print advertising and web development to email marketing and streaming video.

Our custom solutions are built around your business model to achieve your goals.
online thymes, llc. | 2495 main street | suite 454 | buffalo, ny 14214 | p. 716.332.4369 | f. 716.677.2678| http://www.othymes.com | info@othymes.com

About BuffaloEMAIL
BuffaloEMAIL has an advanced feature set that lets you deliver high-performance email campaigns - and continually improve them. It is built upon an award-winning, market-leading solution with hundreds of satisfied customers. Located right here in Buffalo, we'd be glad to talk to you in person and discuss your marketing needs. http://www.buffaloEMAIL.net

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